TVS Motor Company (TVSM) has made a significant move signalling its commitment to the broader motorsports landscape by announcing its sponsorship deal with Kush Maini, the talented Formula 2 (F2) racer. Renowned for its dominance in two-wheeler motorsport, TVS Racing lending support for Kush Maini marks a pivotal step towards fostering motorsports excellence across diverse platforms by the company.
TVS Racing has trained and given the opportunity to over 5,000 budding racers to sharpen and showcase their skills as part of their TVS OMC program that consists of four categories in India – Rookie, Women’s, Media, and Expert, and TVS Asia One Make Championship that made its foray in 2022 on International tracks. From nurturing talent to achieving international acclaim, the brand’s unwavering dedication to motorsports has been a cornerstone of its identity.
Speaking on the collaboration, Vimal Sumbly, Head Business – Premium, TVS Motor Company said: “TVS Racing has consistently strived to push boundaries and redefine standards in motorsports for over four decades now. It’s been instrumental in fostering motorsports in India, with a commitment to nurture talent globally. Our efforts with honing the talents of racers like Harith Noah, Aishwarya Pissay and more, on a global stage is testament to our commitment of democratising motorsports. And our decision to sponsor Kush Maini underscores the same commitment of nurturing talent and promoting the culture of racing in India, with a keen focus on celebrating international formats including the likes of F1 and F2. As a company deeply rooted in motorsports, we are thrilled to embark on this journey with Kush and extend our support in his endeavours.”
“It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support.”
Kush Maini, Formula 2 (F2) racer
Enthused about the partnership, Kush Maini reiterated that it was an honour to be supported by TVS, a company that’s very prestigious in India. “It has been a driving force in pushing young talent from India to the world stage. It makes me proud to see the TVS colours on my car and suit in an elite championship like Formula 2. I am grateful for their support.”
Hailing from Bengaluru, Kush is an accomplished racing prodigy with an impressive track record. He currently races in FIA Formula 2, and is currently 5th in the championship standings after 3 rounds. He is also part of the Alpine Academy as a junior driver and Mahindra Racing as a reserve driver for Season 10 of the ABB FIA Formula E World Championship. Kush is mentored by two time Formula 1 World Champion Mika Hakkinen. Having demonstrated exceptional skill and determination throughout his career, Maini has earned accolades and admiration on both national and international circuits. His pursuit of excellence aligns seamlessly with TVS Racing’s ethos of relentless performance and continuous innovation.
By sponsoring Kush Maini, TVS Racing aims to contribute to the growth and development of motorsports while showcasing the country’s talent on an international platform.